We know greenwashing is everywhere, making it tougher than ever to find honestly sustainable products — that’s why I’ve curated this set of marketplaces that source truly responsibly-made products you can trust.
That said, the terms “ethical”, “sustainable”, and “conscious” can take on different meanings to different people based upon their own personal value systems, so each site curates and sorts their goods based on standards they specify on their site.
Each eco-friendly and ethical online shop in this guide offers up something a little different from the next with their aesthetics, ethical criteria, and price point.
Take a peek at the sites included here to find one that suits both your value standards and style!
Note that this guide to sustainable fashion marketplaces features affiliates and partners. As always I only include brands that meet high standards for ethics and style!
1. ourCommonplace
Best for: Finding exceptionally-crafted pieces from sustainable designers – including many made-to-order options
With everything from sleepwear to scarves and formal dresses to casual sneakers, ourCommonplace is one of the most extensive sustainable fashion and lifestyle retailers on the market today.
All products in the online shop meet at least two of the following six standards.
- BIPOC-Owned: supports inclusive representation in the conscious lifestyle space and helps reduce the racial wealth gap by empowering businesses owned Black, Indigenous, and People of Color brand owners and founders.
- Cruelty-free: ensures that no animals were killed, hurt, or tested on in the making of these goods.
- Ethical: these are products from brands that follow just production practices such as paying fair wages, ensuring safe working conditions, and more.
- Sustainable: brands using earth-minded materials (think natural fibers and recycled materials), processes, and packaging throughout their supply chain.
- Toxic-Free: products that have been thoroughly vetted and verified to not contain harsh chemicals.
- Women-Owned: supports women entrepreneurship and helps reduce the gender income and business owner representation gaps.
Pro Tip: you can “Shop Your Values” by sorting products by each of their standards using their top menu bar.
Categories: Clothing, Shoes, Accessories, Gifts, Jewelry, Home Goods, and Beauty
Size Range: XS – XL
Price Range: $$ – $$$$
2. Izela
Best for: Finding sustainably-minded small brands you haven’t discovered yet all in one place
I’ve gotten to know Izela’s founder personally, and have seen how intentionality shows up in how the marketplace is built every step of the way. Izela curates responsibly-made fashion and goods so shoppers don’t have to do the greenwashing detective work themselves — the founder vets every brand before it’s listed. That said, their approach embraces progress over perfection: rather than demanding absolute purity, Izela partners with small brands that have a strong sustainability foundation, with further ambitions to improve upon as they grow and unlock more resources.
Their criteria includes:
- Natural Materials First: Products must be at least 90% natural or sustainable materials: organic cotton, linen, hemp (unless synthetics are necessary for function like swimwear, in which case Izela looks for recycled content and reduced-waste production)
- Fair Labor Practices: Partner brands must uphold safe, fair working conditions.
- Nontoxic Dyes & Sustainable Packaging: Preference goes to brands avoiding harmful dyes and minimizing packaging waste.
- Inclusivity & Social Justice: Brands supporting inclusivity and social causes are part of the vetting criteria.
Categories: Clothing, Accessories, Home Goods, Gifts
Size Range: XS-XL
Price Range: $ – $$$
3. Earthkind
Best for: Casual sustainably-made clothing at affordable price points
Your go-to online marketplace for sustainable and ethical fashion, Earthkind brings together eco-conscious brands from around the globe. Offering a diverse selection of clothing and accessories for both men and women, Earthkind ensures that every product aligns with high standards of sustainability and ethical production. Their criteria includes:
- Transparency: Brands must openly share their production processes and sourcing practices to ensure consumers are well-informed.
- Fair Labor: Ensuring fair wages and safe working conditions is a prerequisite for all partner brands.
- Artisan Craftsmanship: Collaborations with artisans are valued to preserve traditional skills and support local communities.
- Organic Materials: Preference is given to brands using organic materials, minimizing environmental impact.
- Vegan Products: Offering animal-free products aligns with Earthkind’s commitment to cruelty-free fashion.
- Synthetic-Free: Brands that avoid synthetic materials contribute to reducing microplastic pollution.
- Circularity: Embracing circular fashion principles, such as recycling and upcycling, is encouraged.
You can also shop by those value filters on the EarthKind website as well.
Categories: Clothing (Womenswear and Menswear), Accessories, Jewelry
Size Range: XS-XL in Womens | S-L in Mens
Price Range: $ – $$
👗 For More Slow Fashion Content:
4. Rêve En Vert
Best for: Sustainably-made elevated classic pieces at a range of price points
Rêve En Vert is a premier online platform dedicated to sustainable luxury fashion and lifestyle products. Founded with a commitment to environmental responsibility, the company curates a selection of items that embody both style and sustainability. Their ethos centers on promoting ethical practices within the fashion industry, offering consumers a conscious alternative to mainstream shopping.
Criteria for Selection:
- Organic: Prioritizing materials grown without harmful chemicals to protect both the environment and consumer health.
- Re-Made: Supporting brands that upcycle or recycle materials, giving new life to existing resources.
- Local: Emphasizing products made locally to reduce carbon footprints and support regional craftsmanship.
- Fair: Ensuring fair labor practices and ethical treatment of workers throughout the supply chain.
Categories: Clothing, Accessories, Gifts, Lifestyle, Beauty
Size Range: XS-XL
Price Range: $ – $$$$
5. IKKIVI
Best for: Artful clothing for women made ethically in India
IKKIVI is your passport to a world where Indian tradition meets contemporary flair, offering a curated collection of ethically handcrafted fashion that’s as vibrant as it is responsible. Founded in 2015, IKKIVI celebrates the spirit of the modern creative woman, merging luxurious handwoven fabrics with intricate techniques to create stunning silhouettes that transcend fleeting trends.
You’ll be able to express your unique style with pieces that tell a story rich with heritage and craftsmanship with each purchase supporting ethical practices.
Here’s Why You’ll Love IKKIVI:
- Ethically Made: Each piece is crafted with care for both the environment and the artisans, ensuring fair wages and safe working conditions.
- Size-Inclusive: With offerings from 2XS to 5XL and custom sizing at no extra cost, IKKIVI believes everyone deserves to feel confident and comfortable, regardless of gender identity.
- Global Shipping: No matter where you are, IKKIVI ensures their beautiful creations reach your doorstep, making ethical fashion accessible worldwide.
- Mindful Community: Through their podcast on conscious living, IKKIVI connects you with inspirational voices from around the globe, fostering a community of thoughtful individuals.
Categories: Clothing (Dresses, Tops, Bottoms, Jumpsuits and Outerwear)
Size Range: XS-5XL
Price Range: $$ – $$$$
6. Ten Thousand Villages
Best for: Finding verified fair trade goods and gifts
As a pioneer of fair trade goods, Ten Thousand Villages continues to operate with ethical practices at every point of their supply chain. The ethical company has both brick-and-mortar fair trade shops and an online fair trade store for finding all things handmade.
This fair trade store sources their products only from artisan groups that pay living wages and ensure safe working conditions and they make an intentional effort to partner with traditionally marginalized communities. By bringing artisan-made handcrafted goods to a global audience, Ten Thousand Villages is supporting the continuation of traditional crafts and providing sustainable economic opportunities. Today, the social enterprise works with over 20,000 artisan makers in 30 different countries.
Categories: Jewelry, Accessories, Home Goods, Gifts, Holiday Decor
Size Range: N/A; no clothing
Price Range: $ -$$
7. Ivalo
Best for: Finding European sustainable brands to fulfill your entire shopping list
Ivalo is an online retailer offering a curated selection of over 150 “fact-checked sustainable brands” that cater to the modern, conscious dresser. Their collections are environmentally and ethically responsible but also contemporary. Meaning you won’t have to sacrifice your values for aesthetics, nor your style to shop your values.
The IVALO 60° Sustainability Validation is their comprehensive vetting process that scrutinizes brands across multiple dimensions:
- Working Conditions & Labor: Brands must ensure ethical production practices, providing fair wages and safe working environments for all employees.
- Environmental Impact & Commitment to Sustainability: A strong dedication to reducing ecological footprints, encompassing efforts like minimizing waste, conserving resources, and implementing environmentally friendly practices.
- Sustainable Materials: Prioritizing the use of eco-friendly, responsibly sourced materials that have a lower environmental impact.
- Transparent Value Chain: Brands are vetted on their openness about their sourcing and manufacturing processes, ensuring consumers are well-informed about product origins.
- Design for Circularity: Emphasizing designs that promote longevity, repairability, and recyclability, brands contribute to a circular fashion economy.
- Inclusivity & Community: Supporting diversity and fostering a sense of community, brands are encouraged to engage in initiatives that promote inclusivity and social responsibility.
- Responsible E-Commerce: Implementing sustainable packaging solutions and mindful operational practices ensures that the e-commerce aspect aligns with environmental values.
Categories: Clothing (Womenswear, Menswear, Baby, and Kids), Shoes, Bags, and Accessories
Size Range: Womens: XXS-3XL (basics up to 5X) | Mens: XS-XXL (basics up to 5X) | Baby & Kids: 36-176cm
Price Range: € – €€€
