It’s not easy shopping consciously during the holiday season — especially during Cyber Week. It’s a time of year notorious for overconsumption, impulse buys, and purchases that are bound for the landfill just months (or even days) later.
But I also don’t believe that sustainable living just looks ONE way. For most of us, we can’t afford to shop from conscious brands 100% of the time at 100% prices. So these sustainable and ethical Black Friday discounts can be a way to access better products for more affordable prices.
If sustainable living to you looks like boycotting Cyber Week, go for it. But if it looks like getting a few things at prices more in line with your budget during this week, then I don’t think that is “wrong” or automatically “unsustainable”. The key is to avoid overbuying and to support places aligned with your values!
Here are some things to keep in mind to engage with Cyber Week and Black Friday more sustainably!
1. A “deal” isn’t a “deal” if we’re buying things we won’t use and don’t need (or at least really really want)
2. I would NEVER encourage you to buy things *just* because it’s a “good deal”. But if we want to intentionally purchase some ethical clothing or eco-friendly gifts, these sale days can be a great opportunity to support conscious brands more affordably.
3. It’s worth asking some additional questions and taking some extra time to make these purchasing decisions because sales can skew our decision-making abilities!
4. Remember that you can find “deals” on many types of products you want on the secondhand market year-round!
5. If the whole Cyber Week affair stresses you out or you’re feeling pressured to buy more than you originally intended, know that you can step out at any time. Turn off your notifications and get outside and/or spend time with loved ones!
But if you’re ready to make a mindful investment in something for yourself, or have a long list of gifts and you want some support in shopping small and consciously, check out this list of the best sustainable and ethical Black Friday and Cyber Week deals going on. Plus, we featured some companies opting out of deals and doing donations instead.
Transparency note: we only feature brands that meet high standards for sustainability we love, that we think you’ll love too. Some of these links are affiliate links, meaning if you purchase via these links we may earn a commission, which helps us continue this site. Thanks for your support!
Our Favorite Sustainable Cyber Week Sales & Initiatives
Caraway Cookware
Non-toxic ceramic cookware (I use this brand’s cookware and love it!)
Discount: 20% off sitewide now through Nov 30
Christy Dawn
Slow fashion brand with dreamy dresses and other clothing made responsibly from deadstock fabric, organic cotton, or regenerative cotton grown by Oshadi in India
Discount: 30-70% off sale items (there are some serious gems in there!)
ILIA
Clean “skincare powered” makeup brand; I LOVE their Super Serum Skin Tint with SPF!
Discount: 20% off Nov 25 -28 with code WONDERLAND
Libro.fm
Audiobook platform that is a sustainable alternative to Amazon’s Audible; your purchase supports local independent bookstores
Discount: 10% off all credit bundles Nov 23 – 28 (great for gifts or yourself!); plus Libro.fm is holding their biggest audiobook sale ever
The Knotty Ones
Slow fashion brand with sweaters ethically made by women in Lithuania using natural fibers; they also have my personal favorite ethical Black Friday initiative I’ve seen thus far
Discount: 20% off sitewide + 20% of profits as direct tips to your knitter!
Made Trade
An ethical woman-owned, family-run online store with artisan-crafted and sustainably-sourced clothing, accessories, furniture, and home goods.
Discount: Get 15% off sitewide with code GREENHOLIDAY. Plus, up to 60% off sale items. This is Made Trade’s best sale ever.
PACT
organic cotton basics and loungewear made in Fair Trade Certified factories
Discount: 20-50% off sitewide, plus additional special deals
Savvy Rest
Natural and non-toxic lifestyle B-Corp with mattresses, furniture, and bedding made from materials like GOTS-certified organic cotton, sustainably sourced hardwood, and zero VOC finishes.
Discount: 20% off all Savvy Rest products with code BLACKFRIDAY from Nov 23 – Nov 30. (Email subscribers get early access.)
TAMGA Designs
Vibrant ethically and sustainably-made clothing and accessories
Discount + Donation: Forest Friendly Friday — sitewide markdowns plus 20% donation to restoring Sumatran Rainforest from Nov 23 – 28
Ethical & Sustainable Fashion Black Friday Deals
ABLE
Ethical fashion label with clothing, accessories, and jewelry produced responsibly and transparently
Discount: 35% off sitewide and 40% off Signature Specials with code ITMATTERS
Accompany
Marketplace with ethically crafted, artisan made goods
Discount: Take 30% off Accompany’s most loved gifts; discount automatically applied. Ends Nov 28.
Amour Vert
Eco-minded fashion brand with elevated clothing, mostly made locally
Discount: 30% off everything; 40% off purchases $200+; 50% off purchases $300+
CARIUMA
B-Corp certified footwear brand using materials like sustainably sourced sugarcane, organic cotton, cork and recycled PET
Donation: Cariuma will plant 10 trees with every shoe order
Eileen Fisher
Pioneering sustainable and ethical fashion label with responsibly sourced, organic, recycled, and regenerative fibers; also has a truly circular take-back program
Discount: Shop EF Sale
Encircled
Canadian slow fashion label producing locally with many earth-friendly fabrics
Discount: 20-60% off select styles during Pre-Sale; plus various daily sales
For Days
Low waste brand with recyclable clothing; re-new collection is made with recycled textiles
Discount: Up to 50% off
Fortress of Inca
Ethically-made boots, slides sandals, and slippers
Discount: Holiday Sale Here
Girlfriend
Activewear, underwear, and loungewear made from recycled materials
Discount: 30% off sitewide
Harvest & Mill
Basics and loungewear made from American grown organic cotton and heirloom colored cotton
Discount: 15% off sitewide with code HOLIDAYS
HYER GOODS
Wallets, bags, and other accessories made from upcycled materials
Discount: 20% off sitewide with code GIVEBETTER22 now through Nov 28
Knickey
Organic cotton underwear and bralettes
Discount: 20% off undies with code 20BDAY22 going on now (Black Friday TBA)
Kotn
B-Corp with basics and loungewear made transparently and ethically
Donation: TBA; but in past years, Kotn donates 100% of profits to building 5 primary schools in Egypt, where a lot of the cotton for their clothing is grown
Mate The Label
Loungewear and basics in lower impact fabrics
Discount: 30% off site wide
Mightly
This sustainable kids clothing brand has cute and cozy Fair Trade certified and GOTS-certified organic cotton pajamas with fun prints.
Discounts:
- Spend $150, get 10% off
- Spend $250, get 15% off
- Spend $400, get 20% off
Monica Vinader
Jewelry made from 100% recycled gold vermeil and 100% recycled sterling silver
Discount: 30% off everything and up to 50% off gold jewelry
Naadam
Fair cashmere brand with traceable supply chain ensuring ethical treatment of animals, fair labor, and ecological responsibility
Discount: 40% off with code BLACKFRIDAY40
Nisolo
Ethical fashion accessories brand with fair trade practices, ensuring 100% living wages
Discount: 30% off sitewide with code GIFTS30
Organic Basics
Eco fashion brand with intimates, basics, activewear and lounge apparel made with earth-minded fabrics
Discount/Donation: Up to 50% off everything this week
Outerknown
Sustainability-focused fashion brand with men’s and women’s clothing & accessories
Discount: 30% off sitewide Nov 24 – 27 (excludes 3rd party products)
Passion Lilie
Fair trade artisan-made apparel and accessories
Discount/Donation: 30% off sitewide with code SHOPSUSTY
People Tree
UK-based eco fashion brand with organic and fair trade-certified pieces
Discount: 30% off everything
prAna
Women’s and men’s activewear and basics made with social and environmental responsibility
Discount: 40% off outerwear, denim, flannels, dresses and more
Raven + Lily
Purpose-led accessories and lifestyle brand supporting traditional artisan communities around the world
Discount: Archive sale with pieces from past seasons and samples
Ruby Love
Black-owned period underwear, activewear, and swimwear that can reduce reliance on single use pads
Discount: Save $20 now and receive a $25 gift card when you use code BF25.
Summersalt
Loungewear, pajamas, intimates, activewear, and swimwear made from recycled materials or fabrics like TENCEL™
Discount: 30% off sitewide with code THANKFUL
tentree
Eco-friendly basics and casual apparel for women, men, and kids
Discount: Up to 50% off sitewide
The RealReal
Luxury fashion consignment site for finding pre-loved designer apparel and accessories
Discount: Up to 85% off sale
Thesus
Ethical footwear brand with vegan boots and sneakers made from sustainable, traceable materials, including large percentage of recycled materials
Discount: Up to 40% off
THINX
Period underwear including organic cotton options
Discount: 50% off Thinx (period undies) + Speax (undies for bladder leaks) through Nov 28
ThredUp
Online secondhand marketplace
Discount: Up to 60% off
Toad&Co
Eco-friendly men’s and women’s outerwear and casual clothing
Discount: Up to 60% off
tonlé
Zero waste fair fashion label with resale program and several other sustainability initiatives
Discount/Donation: 15% off with code GIFTFORWARD2022 from Nov 23-29 plus 15% goes to Religious Exemption Accountability Project | Plus tonlé is giving out fifty $100 gift cards to be paid forward to friends and family in the trans and non-binary community. Want to nominate someone? Check out details in their Instagram post.
Tradlands
Timeless, slow-made garments; uses many eco fabrics
Discount: 30% off Nov 23 – 27 with code BF30
Universal Standard
Size inclusive slow fashion brand using many lower impact materials
Discount: Varies by day! Check out their calendar on their homepage.
Vestiaire Collective
Luxury fashion resale site
Discount: 10% off with code BETTERFRI
We Are Knitters
Knitting and crocheting kits with many natural and recycled fiber options
Discount: 30% off sitewide until Nov 26
Whimsy + Row
Eco-friendly Los Angeles-based clothing label with effortless pieces
Discount: Up to 80% off during Green Friday
Wolven
Activewear made from recycled materials
Discount: 40% off sitewide, no code needed
WorldFinds
Fair trade brand with upcycled Kantha jewelry
Discount: Fair Friday Sale — 40% off sitewide with code FRIDAY40
Cyber Week Discounts & Donations From Sustainable Retailers
Note: This guide includes affiliate links, which means that if you choose to purchase after clicking on some of these links, we may earn a small commission. This helps us continue to run this site and create new content for you. As always, these are brands we love that we think you’ll love too!
DoneGood
Marketplace of all things eco-friendly and ethical. DoneGood hosts a “Shop for Good Sunday” sale as a sustainable alternative to Black Friday sales.
Discount: Save up to 70% on thousands of items from Nov 22 – Nov 28
EarthHero
With everything from tech and travel accessories to baby and pet essentials, to clothing and footwear, to beauty and household products, EarthHero is a one-stop-shop for getting what you need sustainably.
Discount: 20% off sitewide + plant 10 trees with code GIVEBACK from Nov 23 – Nov 30
EcoRoots
Colorful zero waste store with home and personal care items
Discount: 20% off with code GREEN20
GlobeIn
Fair trade, artisan-made subscription boxes + individual items and gift sets
Discount: Select boxes and bundles 50-75% off Nov 25 – 28; plus:
- $10 off $40 purchase with code BLACKFRIDAY10
- $20 off $80 purchase with code BLACKFRIDAY20
- $30 off $150 purchase with code BLACKFRIDAY30
Green Eco Dream
Eco lifestyle retailer Green Eco Dream carries health & beauty products from skincare to haircare, home products for the laundry room to the kitchen, and zero waste on the go essentials.
Donation: 10% will be donated to the nonprofit of your choice now through December 31.
Ten Thousand Villages
Fair Trade marketplace with artisan-made gifts in a variety of categories
Discount: Fair Friday TBA
Package-Free Shop
One-stop shop for zero waste home, travel, and personal care essentials
Discount: 40% off sitewide with code HOLIDAY
wearwell
Conscious clothing and accessories marketplace
Discount: 25% off sitewide, up to 70% off sale and secondhand pieces
Clean Beauty Black Friday Deals
100% Pure
Fruit-pigmented makeup and plant-based pure non-toxic skincare
Discount: Up to 85% off with Beauty Deals (must add $45+ to cart to unlock)
Activist Skincare
Non-toxic low waste skincare that arrives in glass bottles with refill packs
Discounts:
- Save 20% on $200+ orders with code SAVE20
- 25% off subscriptions with code SAVE25 ON SUBSCRIPTIONS WITH SAVE25
- 15% off all orders with code SAVE15
Apoterra
Sustainably sourced and handcrafted small batch skincare
Discount: 15% off orders $75+; 2 trees planted per product sold
The Body Shop
Transparent bath & body company using natural ingredients, supporting social causes, using ethically sourced ingredients and reducing packaging through initiatives like their refill program
Discount: 30% off sitewide with code BF30
Captain Blankenship
B-Corp certified skincare brand with products made from organically-sourced ingredients and packaged in reusable/recyclable glass
Discount: 20% off sitewide with code BETTERBEAUTY20
Credo Beauty
Natural and non-toxic beauty and skincare retailer
Deal: $25 off with $100+ purchase
Detox Market
Clean beauty and wellness retailer
Discounts:
- Spend $100, get $15 off with code BF15
- Spend $200, get $30 off with code BF30
- Spend $400, get $80 off plus free product with code BF80
Earth Harbor
Natural skincare inspired by the ocean and made from responsibly-sourced ingredients
Discount: 30% off sitewide with code CHEER
Golde
Superfood wellness (think matcha lattes) and beauty products; BIPOC-owned brand
Discount: 20% off sitewide through Nov 28
Hello Cup
Menstrual cups and reusable cloth pads
Discount: 40% off all period cups, reusable pads, and period underwear
Kjer Weis
Natural makeup brand with low-waste refillable packaging
Discount: 25% off sitewide
Native Deodorant
Non-toxic and aluminum-free deodorant; plastic-free packaging option
Discount: 30% off orders $30+ through Nov 29
OSEA
Sustainability-minded skincare brand with safe, clean products made from vegan plant-based ingredients
Deal: 2 free gifts on orders $150+
Pink Moon
WOC-owned sustainable beauty retailer
Discount: Up to 30% off Self Care Sale items
Skylar
Non-toxic natural vegan perfume
Discount: 25% off sitewide + 40% off select scents with code BF2022
True Botanicals
Skincare made with pure, non-toxic ingredients — every product is s Made Safe® certified
Discount: 20% off all orders, 25% off orders $250+ , 30% off orders $400+
Sustainable Drinks, Food, & Kitchen Goods Black Friday Deals
360 Cookware
Non-toxic stainless steel cookware crafted in Wisconsin in the U.S.
Discount: 30% off all cookware and bakeware with code BFCM30
BLK & BOLD
Black-owned B-corp with looseleaf teas and fair trade and direct trade coffee
Discount: 20% off sitewide
KeepCup
Reusable barista-style coffee cups
Discount: 30% off sitewide
LARQ
Self-cleaning reusable water bottles
Discount: Get 15% to 33% off
Our Place
Non-toxic non-stick pans made in ethical factories; WOC-owned
Discount: Site-wide savings, including:
- $50 off the popular Always Pan (now $99)
- $50 off the Perfect Pot (now $115)
- $110 off Cooking Duo (now $200)
Thrive Market
Natural and organic marketplace with food, supplements, and more
Discount: Join Thrive to get extra 30% off organic food and other products; Nov 25 – 28
XTREMA
Non-toxic ceramic cookware
Discount: 20% off for pre-Black Friday sale; Black Friday TBA
Sustainable and Zero Waste Home Essentials & Gifts Black Friday
Blueland
Eco-friendly cleaning supplies, including dish soap and laundry detergent
Discount: Up to 20% off sitewide
Dropps
Biodegradable laundry and dishwashing pods
Discount: 30% off sitewide with code CLEANGIFTS
Paper Culture
Eco-friendly stationary brand using 100% post-consumer recycled paper from a local manufacturer
Discount: 50% off holiday cards now through Nov 29
Pela
Compostable cases for phones, ear buds, and more
Discounts:
- Buy 1 case, get 1 item free
- Buy 2 cases, get 3 items free
- Buy 3 cases, get 4 items free
Sustainable Bedding & Home Black Friday Deals
Avocado Mattress
Green mattress company; also sells bedding, pillows, and bed frames
Discount: 10% off sitewide and up to $880 off mattresses now through Nov 29
Bio Bidet
Offers bidet installments, bidet seats, and full bidets
Discount: Up to 60% off Black Friday Sale items
Boll & Branch
Fair trade and organic-certified bedding and bath products
Discount: 25% off orders $200+ with code CYBER25
Buffy
Eucalyptus comforters that feel like a cloud, plus hemp and eucalyptus bedding
Discount: 20-40% off sitewide
The Citizenry
Artisan-made home goods and furniture
Discount: Up to 30% off cozy essentials
Coyuchi
Sustainable bedding, bath, home goods, and pajamas made with GOTS-certified organic cotton or regeneratively-sourced fibers
Discount: Free gift with purchases $300+; Get 25% sitewide Nov 23 – 28
EcoSleep
EcoSleep by Brooklyn Bedding creates sustainable flippable mattresses made from premium natural materials including 100% natural latex, 100% organic cotton, and responsibly sourced Joma™ wool.
Discount: 30% off with code BFRIDAY30
Ettitude
Bamboo lyocell bedding
Discount: 20% off sitewide + every order restores 1 square meter of kelp forest
My Green Mattress
Non-toxic organic mattresses, bed frames, and accessories
Discount: Save up to $250 on mattresses and 10% on sleep accessories with code HOLIDAYS; sale runs until Nov 29
Naturepedic
Certified organic natural mattresses
Discount: 20% off sitewide
Nest Bedding
Organic cotton bedding, eco friendly mattresses and furniture made with reclaimed wood
Discount: 20-50% off starting Nov 26
noho
Direct to consumer furniture brand with high-quality chairs made from ECONYL regenerated nylon in a manufacturing process that sources 80% renewable energy
Discount: $250 off refurbished chairs through Nov 29
Parachute Home
Eco-friendly bedding and bath goods
Discount: 20% off sitewide
Saatva
Eco-friendly memory foam mattresses and organic bedding
Discount: Save $225-$500 now through Nov 25
Sabai
Sustainable seating brand using recycled velvet or upcycled polypropylene for the fabric and FSC-certified wood for the frames
Discount: Save up to $250 during holiday sale (discount automatically applied)
SOL Organics
GOTS-certified organic cotton sheets available in sizes Twin to California King.
Discount: 30% off sitewide with code BLACKFRIDAY30
TUSHY
Tushy offers bidets (kind of like sinks for your toilet) that help you reduce toilet paper use
Discount: Get 30% off bidet attachments with code BROWNFRIDAY
VivaTerra
Eco-friendly home goods, decor, and furniture store
Discount: Up to 70% off sale items
We’re continuing to update this post so be sure to bookmark it for later! In the meantime, check out these gift guides:
35 Sustainable and Ethical Gift Ideas for Everyone On Your List
35 Eco & Fair Stocking Stuffers Under $35
Best Experience Gifts for Individuals, Couples, Kids, and Families
BIPOC-Owned Small Businesses with Conscious Gifts (from our sister site, Conscious Fashion Collective)
