Shopping consciously during Black Friday and Cyber Week isn’t easy! This time of year practically encourages overconsumption, impulse purchases, and buying things destined for the landfill within months (or sometimes days).
But sustainable living doesn’t look just one way. Black Friday and Cyber Week deals can actually help you access better-quality products at more affordable prices while supporting small businesses during their most critical sales period of the year.
If you’re planning to participate, here are some ways to engage more sustainably:
1. A deal isn’t a deal if you won’t use it long-term. It’s easy to get swept up in the excitement and buy something you’d never consider otherwise. (We’ve all been there!)
2. Sales can be strategic. If you’ve been waiting to invest in ethical clothing or eco-friendly gifts, these discount periods offer a chance to support conscious brands more affordably.
3. Take your time. The dopamine rush of a “good deal” can cloud your judgment, so give yourself space to make intentional decisions.
4. You can opt out anytime. If Cyber Week feels overwhelming or you’re buying more than you intended, step away. Turn off notifications, get outside, spend time with people you love. You don’t need to buy of ALL of your holiday gifts over the course of a couple of days.
If you’re ready to make a mindful purchase or want support shopping small and consciously, check out our curated list of the best sustainable and ethical Black Friday and Cyber Week deals.
Transparency note: We only feature brands meeting our high sustainability standards. Some links are affiliate links, meaning we may earn a commission on purchases, which helps us keep this site running. Thanks for your support!
Top Picks for Black Friday Sales From Our Partners:
1. MasayaCo
If you’re seeking artisanal furniture that’ll breathe some character into any space, then look no further. MasayaCo creates a range of handcrafted pieces from reforested teak wood that supports artisans and has an enduring quality. You’ll find versatile pieces to suit nearly every room of your home — and even something for outdoor settings that’ll withstand the elements owing to their naturally water-resistant teak.
MasayaCo has built a restorative model where they grow and manage their own forests, harvesting mature trees for furniture while 30-40% of the reforested land is preserved as a native forest.
Sale Details: 20% off all items and up to 40% off on select items November 19 – December 4. All discounts auto-applied at checkout.
2. Passion Lilie
With elevated womenswear and menswear that pop in prints and weaves, this woman-owned brand champions artisanal techniques like hand block printing and hand weaving to create the most flattering styles that’ll withstand trends.
The brand carefully creates its pieces to make sure they are biodegradable at the end of their lifecycle by using natural fibers like recycled cotton and organic cotton that are treated with organic dyes. Since artisanal craft plays such an important role in their design ethos, Passion Lilie ensures all producer groups they employ are either Fair Trade certified or employ its core practices.
Sale Details: 30% off sitewide with free shipping over $125. Use coupon code BFCM2025. Valid November 26 – December 3
3. Mightly
Founded by four mothers who wanted to create comfortable, long-lasting clothing for active children – minus the toxic chemicals – Mightly is setting the standard for consciously crafted kidswear that takes fun designs just as seriously. Don’t just take our word for it, scroll their site to find Mightly’s delightfully colorful collection of clothing for babies, toddlers, and kids in prints that’ll add a spring in your little one’s step.
Every piece is made using Global Organic Textile Standard certified organic cotton and is sewn at Fair Trade certified factories, ensuring every step of production is responsible.
Sale Details: Tiered discount available sitewide November 25 – December 1.
- 15% off orders of $75+
- 20% off orders of $150+
- 30% off orders of $250+
4. Sabai
Nothing adds life to a living room quite like a cozy and inviting sofa. And at Sabai, you’re bound to find a cushy one that’ll serve itself as a centerpiece for the heart of your home. Sabai is on a mission to make sustainable furniture that’s affordable, repairable, and circular.
The company has a range of sofas and loveseats made from recycled and upcycled materials in non-toxic finishes that are completely modular, so they can accommodate and adapt to your changing needs. All of their pieces are created on a made-to-order basis with the option to order up to six swatches free of charge for the discerning decorators.
Sale Details: 20% off orders $1,000+ and 25% off orders $3,000+
5. The Filtery
If you’re looking for thoughtful, health-conscious gifting without the overwhelm, The Filtery Gift Boxes make selection effortless with their curated collections. Ready to deliver joy for any occasion, they’ve done the research and vetting so you can give with confidence — from fragrance lovers to eco-conscious travelers, new parents to wellness enthusiasts.
Give with peace of mind knowing that each item in The Filtery’s boxes has been handpicked and thoroughly vetted, featuring non-toxic and organic products that meet rigorous standards for clean ingredients and sustainable practices. Whether you’re choosing the Silent Night Spa Box, Safe & Snuggly Baby Box, or Clean Coffee Lover Box, every product inside reflects The Filtery’s commitment to low-tox living and thoughtful curation.
Sale Details: 15% off with code HOLIDAY15 now through December 1st
The following Black Friday and Cyber Week sales from sustainable brands are sorted by category!
Sustainable Homewares & Furniture Sales
Avocado
Non-toxic brand with low-waste manufacturing offering your bedroom a sustainable upheaval with organic mattresses and bedding
Discount: Save up to 20% on organic mattresses, pillows, bedding, beds, and furniture
Urban Natural
Sustainable home decor and furniture retailer with top brands like Copeland, Cisco Home and East Fork
Discount: Up to 30% off collection of furniture and home decor
Boll & Branch
Fair trade and organic-certified bedding and bath products
Discount: 20% off sitewide with code FESTIVE (valid orders $200+)
The Citizenry
Artisan-made home goods and furniture
Discount: 25% off sitewide
Coyuchi
Sustainable bedding, bath, home goods, and pajamas made with GOTS-certified organic cotton or regeneratively-sourced fibers
Discount: 25% off everything + free shipping on all orders
My Green Mattress
Non-toxic organic mattresses, bed frames, and accessories
Discount: Save up to $300 on organic mattresses | save 15% on bedding, bases & other bedding accessories
Saatva
Eco-friendly memory foam mattresses and organic bedding
Discount: Take $400 off orders of $1,000+ when mattress is in cart
Savvy Rest
Organic mattress and non-toxic furniture retailer using sustainable natural materials
Discount: Save 20% off with code BLACKFRIDAY November 19 – December 3
Ethical & Sustainable Fashion Holiday Sales
Christy Dawn
Slow fashion brand with dreamy dresses and other clothing made responsibly from deadstock fabric, organic cotton, or regenerative cotton grown by Oshadi in India
Discount: Up to 30% off daily holiday offerings November 15 – December 2
Kotn
Responsible clothing brand offering everyday essentials made from natural fibers with a traceable origin
Discount: 100% of sales go to building schools in Egypt, where the cotton for their collections is grown
Mate The Label
Loungewear and basics made with non-toxic and organic materials
Discount: 30% off sitewide
Everlane
Modern essentials in luxe yet comfortable fabrics and fits; uses lower impact and better materials like regenerative cotton and recycled wool
Discount: up to 50% off sitewide during their Black Friday Sale
Monica Vinader
Quality jewelry made from 100% recycled gold vermeil and 100% recycled sterling silver made in traceable supply chains
Discount: 30% off, plus up to 50% off select items part of Monica Vinader’s Flash Sale
Organic Basics
Eco fashion brand with intimates, basics, activewear and lounge apparel made with earth-minded fabrics
Discount: Up to 60% off Black Friday sale
PACT
Organic cotton basics and loungewear plus home textiles made in Fair Trade Certified factories
Discount: Up to 40% off sale items
Tradlands
Nap dresses, balloon pants, and all things cozy, crafted in sumptuous natural fibers and deadstock materials
Discount: 25% off sitewide and up to 65% off select items + free shipping over $150
Encircled
Versatile clothing in super-soft natural fabrics ethically cut and sewn in Canada
Discount: 30% off sitewide November 24 – November 27 and 20% off November 28 – December 2
The RealReal
Luxury fashion consignment site for finding pre-loved designer apparel and accessories
Discount: up to 80% off
The Knotty Ones
Timeless and stylish hand-knitted knitwear made with biodegradable yarns crafted by female artisans living in rural Lithuania.
Discount: 30% off sitewide
Thesus
Ethical footwear brand with vegan boots and sneakers made from sustainable, traceable materials, including large percentage of recycled materials
Discount: 50% off sitewide clearance sale
Vestiaire Collective
Luxury fashion resale site
Discount: Up to 80% off sale
tentree
Eco-minded clothing and accessories brand that plants 10 trees with every order
Discount: Save up to 50% off select styles
ThredUp
Online secondhand marketplace
Discount: 50% off + free shipping
Subset
Organic cotton underwear and bralettes
Discount: 25% off sitewide with code THANKS25
Brook There
Comfy organic cotton undergarments: underwear, bralettes, and nightgowns cut and sewn in the U.S.
Discount: 40% off sitewide
EILEEN FISHER
Timeless, high quality slow fashion brand with circularity programs
Discount: 50% off sale items
HYER GOODS
Wallets, bags, and other accessories made from upcycled materials
Discount: up to 50% off sitewide
Whimsy + Row
Eco-friendly Los Angeles-based clothing label with effortless pieces
Discount: up to 70% off select styles Nov 16 – Nov 27 | 30% off sitewide November 28-29 with code SAVE30 | up to 70% off + Free Shipping December 1
ColieCo
Ethically made lingerie manufactured to order from natural, recycled, and reclaimed fabrics
20% off everything sitewide from November 28 to December, plus for every order placed during BFCM weekend, ColieCo will make a donation to labor rights organization Awaj Foundation
Toad&Co
Eco-friendly men’s and women’s outerwear and casual clothing
Discount: 25% off fall and winter styles, 50% off sale items
Reformation
Sustainably-minded apparel brand actively working towards 100% circularity and building a Climate Positive business
Discount: 25% off sitewide
Organic and Low Waste Beauty
100% Pure
Fruit-pigmented makeup and plant-based non-toxic skincare
Discount: Add $45+ to your cart to unlock Beauty Deals starting at $5
Activist Skincare
Woman-owned brand creating high-performing vegan skincare that comes in plastic-free and refillable packaging
Discount: 20% off with code HOLIDAY20
ILIA
Clean makeup brand — personally I love their Limitless Lash and Super Serum Skin Tint
Discount: 20% off sitewide, 25% off for VIPs
Detox Market
Clean beauty and wellness retailer
Discounts: 20% off sitewide
Henry Rose
Fine fragrances with 100% ingredient transparency; EWG Verified and Cradle to Cradle Certified
Discount: 30% off full-priced items, up to 50% off select items
Kjaer Weis
Natural makeup brand with low-waste refillable packaging
Discount: Up to 40% off with code KWBF30
Sustainable Cookware, Cleaning & Daily Essentials
360 Cookware
Non-toxic stainless steel cookware crafted in Wisconsin in the U.S.
Discount: up to 30% off with code BF2025
Blueland
Plastic free cleaning supplies, including dish soap and laundry detergent
Discount: 20% off with any order $60+, and 30% off new subscriptions
Our Place
Non-toxic non-stick pans made in ethical factories; WOC-owned
Discount: Save up to 35% off sitewide
Enviroscent
Non-toxic, cruelty-free refillable home scents
Discount: 10% off under $30 | 20% off $30+ | 25% off $50+ (discount automatically applied at checkout)
XTREMA
Non-toxic ceramic cookware
Discount: 20% off sitewide + extra 15% off orders $299+
Dropps
Biodegradable laundry and dishwashing pods
Discount: 30% off with code BFD2025
